Build an Authentic Brand Strategy on Social Media
Craft a Comprehensive Content Strategy to Eliminate Inconsistency, Foster Creativity, and Ensure Authenticity
The first step to creating a successful Social Media Strategy is crafting a Content Guide that aligns with your business objectives, brand purpose, and target demographic. It’s the easiest and fastest way to create consistent, targeted, and meaningful content.
This workshop is designed to streamline the process of social media management, ensuring clarity and consistency for everyone involved, from founders to Social Media Managers. By the end of the workshop, you'll have a well-crafted creative brief, a valuable brand asset for maintaining brand consistency and content creation efficiency.
Social Media is not just about aesthetics, quantity of posts or follower count; it's about building meaningful relationships, fostering engagement, and creating value for your audience.
Join me in developing a Content Strategy that will elevate your brand in just one workshop.
What's Inside This Workshop:
Define your Brand Purpose - Outline who you are as a business from your core purpose ("Why") to your unique processes ("How") and the products or services you offer ("What").
Set your Social Media Objectives - Rank 13 outcomes to being on Social Media for your business and identify content types that achieve them.
Define your Content Categories - Choose content types that suit & serve your brand persona & objectives.
Source Content Quickly - Map out where to find different content types.
Set your Posting Goals - Decide how to distribute content types to ensure targeting your objectives.
Create a Monthly Content Guide - Develop a monthly plan detailing what to post, when to post, and how often to post.
Optimize Content Formats - Select content formats that target your objectives, relay your message & capture your audience.
Build a Timeless Brand Asset - Download your vision into a coherent guide that’s resonates with everyone who works with you.
This Workshop is for you if:
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• You're too busy to manage your social media anymore and are ready to delegate it.
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• You're nervous about trusting someone else with your Social Media.
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• You're frustrated because your social media managers aren’t getting your vision.
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• You get overwhelmed with Social Media and don't know where to start.
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• You're running out of ideas of content to post.
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• Your social media growth and engagement is stagnant.
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• You're tired of wasting time onboarding Social Media Managers and micromanaging them.
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• You want to add more value & charge more as a social media manager.
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• You lack clarity around what an ideal social media presence looks like for your business.
Do the deep thinking once so you can execute effortlessly.
Meet Alia.
Hi! I'm Alia, a Creative Consultant and Strategist that helps entrepreneurs turn their businesses into meaningful brands.
Since 2017, I’ve worked with entrepreneurs and small businesses to develop custom creative strategies that achieve business goals while creating impactful brands that resonate with their communities.
Hiring a Creative Department is not always feasible in the early years of a business, even though it can be highly beneficial because it strengthens brand image, facilitates communication and inspires loyalty.
That’s where I come in. I design affordable creative solutions for a fraction of the cost. And the bonus is, my clients boost their creative confidence in the process, that then integrate and enrich their business.
This workshop fulfills a fundamental business need and one of the earliest creative investments you can make: A Social Media Strategy that:
Expresses your brand purpose
Facilitates delegation or outsourcing
Maintains authenticity & consistency in communication
I designed this workshop based on a client project, and it’s been used for over 3 years now, proving that doing the deep-thinking once, can really optimize the future. Now my client doesn’t need to:
re-explain their brand philosophy to every social media manager
worry about inconsistency on their pages
worry about a high turnover of social media managers
micro-manage the content creation process
No matter where you are in your business growth, it is never too early to develop your content strategy - even if you do not have a product or service yet!
Whether you want to make your content creation process easier, or guide someone else to handling your social media, this workshop will is for you.
Meet me inside and I'll show you how.
Develop an authentic Content Strategy that will elevate your brand in 1 workshop.
Kickstart your creative journey with the Essentials Package.
Elevate your content strategy with the Enhanced Package.
Achieve creative mastery with the Ultimate Package. Perfect for those seeking in-depth guidance.