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De-trending is a powerful strategy for businesses looking to maintain long-term relevance by resisting the temptations of fleeting trends. By focusing on authenticity and community, brands can protect their essence from being diluted by momentary popularity.

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In a sprawling city like L.A., coffee shops are not just places to grab a drink—they’re urban lifelines. They provide a sense of community in this vast city of Lonely Angels.

The Keys to a Thriving Coffee Shop

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What was once a solution for short-term financial relief is now pushing out the very people it meant to serve.

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