[ 4min read]

Who we surround ourselves with can determine whether we thrive or die. This reflection explores the difference between communities of geography and communities of interest and how finding the right balance between the two can shape who we become.

[5min read]

De-trending is a powerful strategy for businesses looking to maintain long-term relevance by resisting the temptations of fleeting trends. By focusing on authenticity and community, brands can protect their essence from being diluted by momentary popularity.