Project Challenge: “Our social media content is inconsistent. Social media managers, photographers & copywriters each come with their perspective of our brand and often it’s not aligned. It takes us a long time to get them to grasp our aesthetic & voice.”
Solution: A new brand asset: a Social Media Handbook to be used by all Social Media collaborators and captures specific Do’s and Don’ts. Now a new hire can be onboarded within the skim of a book.
Align Your Team.
A Handbook for the Creatives behind a Furniture Brand’s Social Media Management
This family-owned furniture brand wanted to streamline their social media content and ensure consistency with their brand identity. With a high turnover of people who managed their pages; photographers, copywriters & social media managers, each came with their own perspective and aesthetic causing an inconsistent experience for their audience.
I worked closely with the founder & lead designer investigating their previous content as well as other brands they liked. We looked at composition, lighting, tone of voice, copywriting amongst other things. After identifying differentiating what was on-brand versus off-brand, this handbook was designed to capture and translate it to current and future collaborators.
Feedback…
“This guide has saved us a tremendous amount of time and effort, allowing us to focus on delivering content that resonates with our audience while staying true to our brand identity.”
“The dos and don'ts are not only precise but also incredibly realistic, and give us a roadmap that perfectly aligns with our brand ethos.”
“As a content creator and social media moderator, this guide has been immensely beneficial to me. It has reflecting a deep understanding of our brand without the need for extensive communication.”
“The tone of voice recommendations, content guidelines, and best practices provide our team with invaluable direction.”
“We use this guide with both in-house or outsourced designers.”
Need to build strong foundations for your business?
I’ve developed a Workbook to guide you through it. You can buy it on Amazon and DIY or you can sign up for my workshop and be guided through it.
